The Unveiled Power of Ideological Container Words: Redefining Communication in Today’s World

by | Feb 17, 2023 | WOKESPLAIN™ | 0 comments

Ideological container words, the potent tools of contemporary discourse, are rapidly reshaping our communication landscape. These redefined words, infused with distinct ideologies, are creeping into our daily conversations, political debates, and social media interactions. This process of redefining words, while appearing harmless, can carry heavy ideological implications and create a breeding ground for misunderstanding and manipulation. So, what are these ‘Ideological container words’, and what impact do they have on our ability to communicate effectively?

In recent years, we have witnessed a significant shift in the way words are used and defined. Words that once had a straightforward meaning have become what I have come to call ‘Ideological container words.’ These words have been retrofitted to carry a particular ideology or belief, and their meaning has been altered to suit a specific purpose. These words visually appear the same as it allows for widescale adoption by the masses. This process is similar to how some cities protect their buildings’ facades, while the insides are completely rebuilt.

This phenomenon of redefining words can be seen in many aspects of our lives, from politics to social media. Words are now used to convey a particular message or viewpoint, leading to a lack of understanding and a proliferation of ideological terminology and narratives going unchecked. When we cannot agree on the meaning of a word, how can we communicate effectively?

One example of a term that has been redefined is ‘Equity’. Originally, it referred to “justice according to natural law or right.” But in contemporary usage, the term is rooted in Socialist and Communist philosophy, and it refers to “each according to their need.” This definition is distinct from the similar-sounding concept of equality, which refers to treating everyone fairly by ensuring equal access to resources and opportunity. Equity goes further by accounting for alleged systemic inequalities and aims to base fairness on the concept of “each according to their need.”

Another example of a word that has been redefined is the word ‘white’. While the general public may understand this term to denote a colour, those familiar with Neo-Marxian philosophy understand it to — largely, but not exclusively — connote Western enlightenment values. What is interesting is exploring how the ideological lexicon sprouts varying dialects. Within the group that employs these ideological container words, a further split can be identified between the academic dialect and the layman dialect. Even though both groups use the same words, their understanding of the meanings of those words varies. In academic circles, the original Neo-Marxian philosophical origins are applied undiluted, while among the general public, the meaning remains largely unchanged. This can lead to the legitimization of highly anti-white racism when spouted by the layperson.

The phenomenon of redefining words is not new, but the speed at which it is happening, the nefarious reason behind it, and the impact it has on political and cultural discourse are concerning. Words serve as symbols of our shared culture and history, but just as a building’s facade can be preserved while its insides are gutted, words can be retrofitted to carry a new ideology or meaning. The ultimate goal is for the change to go unnoticed.

The danger of Ideological container words is the potential lack of common understanding they create. When words are redefined, their original meaning can be lost, leading to confusion, breakdown in communication, and difficulty having a meaningful dialogue about important issues. Furthermore, ideologies, propaganda, and narratives can be insidiously proliferated unchecked and unnoticed.

The phenomenon of retrofitting words into Ideological container words is a concerning trend that is impacting our communication and understanding. We need to be cautious when using words that have been redefined and strive to use language that is clear and precise. Above all, we must understand and trust the words we use and consume.

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